1908 William Taft "Billy Possum" Brass Clothing Button

In stock
SKU
EP7897

1908 William Taft "Billy Possum" Brass Clothing Button. Seeing a business opportunity, businesses s aimed to capitalize on this public knowledge to create a new, "next-big-thing" toy to succeed the Teddy Bear, which was named after Theodore Roosevelt. It was an absolute failure. The reverse of the button is a clasp where a thread or string would be inserted for attachment to clothing. Original. 

$34.00

Details

Despite the marketing, the campaign was a "massive flop". The toys were considered less cuddly and more repulsive than the teddy bear, and the craze died by Christmas of 1909.

More Information

Price

$34.00

Condition

used

Product Condition

Good, some wear marks

Size

7/8" diameter

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