1960s John F. Kennedy “I Like Hike” Physical Fitness Button – Orange Variety
SKU
JFK6923
In stock
$19.95
Colorful “I LIKE HIKE” button from the John F. Kennedy era, associated with the nationwide enthusiasm for physical fitness and hiking encouraged during his presidency. Kennedy made physical fitness a highly visible national issue, urging Americans—particularly young people—to become more active and embrace what he called a more vigorous life.
The wonderfully simple slogan appears to be a playful take on Dwight Eisenhower’s enormously successful “I Like Ike” campaign slogan. Politics aside, the rhyme was simply too good to pass up: I Like Ike became I Like Hike.
This is the orange color variety and is marked "Emress" on the curl. We are aware of a total of three different color versions of this button, making the individual colors an interesting collecting specialty in their own right.
An attractive and unusual Kennedy-era button combining presidential history, popular culture, and the physical-fitness movement of the early 1960s.
Historical Notes
President Kennedy became a forceful advocate for improved American physical fitness. The movement received considerable publicity during Kennedy's presidency and helped make hiking, walking and physical conditioning part of the national conversation
Additional Information
| Price | $19.95 |
|---|---|
| Condition | used |
| Product Condition | Very good |
| Size | 1.25" diameter |
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